Securing trademark rights

Registering your trademark safeguards your brand, ensuring you can operate without disruptions or the threat of others misusing or contesting your mark.

Trademark protection means that a company or an individual officially registers their commercial identifier—such as the name of a product or service, a slogan, logo, or any other distinctive mark—as a trademark. This registration grants the owner exclusive rights to the mark. Exclusive rights to a trademark entitle the owner to prohibit others from registering or using a similar mark, and ensure that the owner is legally entitled to use the trademark in the countries where it is protected.

To be eligible for registration, a trademark must be distinctive—meaning it cannot directly describe the goods or services it is intended to cover. In addition, the trademark must not create a likelihood of confusion with an already registered trademark.

Before submitting a trademark application, it is important to carefully define the goods and services the trademark is intended to cover. Once the application has been submitted, additional goods or services cannot be added.

A trademark remains valid for 10 years after registration and can be renewed indefinitely in 10-year increments.