Trademark strategy

A trademark strategy is a company’s or organization’s structured approach to how its brand and other distinctive signs are protected, used, managed, and leveraged in the market.

When launching new products and services, it is important to decide which trademarks will be used in connection with them. It is essential to apply for registration of the most important marks, although it may not always be necessary to register every variation.

A well-crafted trademark strategy provides a company with a clear framework for action when introducing a new product or service. The staff knows how to initiate a preliminary search, begin drafting the list of goods and services, and make informed decisions about registration needs in collaboration with a trademark attorney.

A trademark strategy is developed together with the attorney, involving all relevant employees in the process. This ensures that the strategy effectively meets the company’s actual needs – both now and in the future.